The U.S. Small Business Administration has announced a new initiative to help businesses at the shore, approved by Governor Christie’s office on Thursday afternoon. The new campaign is called “Share Your Love For The Jersey Shore” and encourages the public to visit the shore and support local businesses for the next two weeks, including Valentine’s Day. The SBA wants residents of the East Coast to support local businesses that survived Huricane Sandy and are able to serve customers in all areas of dining, entertainment, accommodations, gifts and other services. A special website is being launched by the SBA for participating businesses to promote themselves online.