A new poll shows that buy beer and groceries mix in the state, according to state residents. The Monmouth University Polling Institute conducted a survey of New Jersey residents in April 2010 on behalf of the Retailers for Responsible Liquor Licensing to assess public opinion on allowing alcohol sales in supermarkets. The majority of New Jerseyans (56%) favor allowing supermarkets to sell alcoholic beverages, compared to 38% of Garden State residents who oppose it. Among those who purchase alcohol on a regular basis, 76% are in favor. Support stands at 51% among occasional shoppers and drops to 29% among those who never purchase alcohol. Convenience is the top reason people gave for being able to purchase the alcohol in stores.