Last Thursday a new public service campaign the about the dangers of heroin was released by the Partnership for a Drug-Free New Jersey (PDFNJ), in collaboration with the New Jersey Office of the Attorney General, and the County Prosecutors in Monmouth, Ocean, and Cape May Counties. The campaign entitled “Heroin- Are you Talking to Your Kids Yet?” was developed to bring public attention to the alarming trends in the abuse of heroin in New Jersey. Parents are being urged to begin conversations with their children about the dangers of heroin abuse before their teenage years. The campaign will be distributed in all 21 counties in 2014 and will include radio and television public service announcements.