NEW BOARD CHAIRMAN NAMED FOR ATLANTIC CITY ALLIANCE

The new president of the Borgata hotel has taken over a new title. Tom Ballance has been named the new board chairman for the Atlantic City Alliance. Don Marrandino had the role previously while running the Caesar’s properties, but he recently stepped down. The Alliance is in charge of marketing the resort and created the “Do AC,” campaign last year. Atlantic City is battling the image of the shore being destroyed from Hurricane Sandy like many other shore resorts.