Cape May County was up in 2014 and is expecting a positive 2015. These are the two biggest notes from the Cape May County Tourism Conference. The conference included speakers from the state and locally. Cape May County is considering referring to themselves more as the Southern Shore for marketing purposes to distinguish the efforts being made on the county level from the City of Cape May online. Tourism Director Diane Wieland noted the continued success of eco and agri tourism, including local speakers from wineries and breweries.