The Press of Atlantic City reports that the Hilton Casino Resort in Atlantic City has lost the right to use the Hilton name. The resort is now being referred to as ACH. The reports says that the Hilton hotel chain ended it’s licensing agreement with the Atlantic City casino. John Forrest Ales, a spokesperson for Hilton Hotels and Resorts did not say why the agreement was terminated, but was quoted as saying that Hilton wanted to “protect our name and identity”.