ADS COULD BE PLACED ON STATE ROADWAY PATROL VEHICLES

120px-Seal_of_New_Jersey_svgA bill that would allow advertising on state roadway patrol vehicles to pay for services through private funding – rather than additional taxes or tolls – has been signed into law.

The law will permit the Department of Transportation to procure revenue-generating sponsors for, and permit sponsorship and advertising on, safety service patrol or emergency service patrol vehicles and equipment, as well as signs and materials. The revenue realized from the sponsorships is intended for use to offset the costs of safety or emergency service patrols. With the signing of this legislation, New Jersey becomes the eighth state to enact such a program, following New York, Pennsylvania, Massachusetts, Florida, Maryland, Kansas and Georgia.

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